Purple shampoo is the new craze for keeping a vibrant look and removing brassy tones.
Since having my natural brunette hair balayaged last year, I have struggled to keep the brassiness at bay and keep the blonde bright. Bleached blonde hair is hard to maintain, with sun exposure and even washing too much – this can leave even the brightest of blondes suffering from an unwanted warm brassy look.
I have tried and tested quite a few of the purple shampoos available on the market, from high end to the high street in a bid to see what works best for me. I’ve managed to narrow it down to my most favourite ones, and in this post, I will be doing a review and comparison of all the products – this will hopefully give you some depth into what I feel is the most effective purple shampoo on the market and why. This post does contain affiliate links, please see *, and link to this at the bottom of the post for a disclaimer.
This product is probably the most inexpensive of all the purple shampoos that I will be discussing on this post, and for that reason alone the value for money you receive with this product is just great. This shampoo works best using a few times a week just to give the blonde tones a boost of brightness and to keep the brassiness at bay. This product is extremely pigmented, and that can be seen just by the colour of the product. Be careful not to leave this on for longer than stated (unless you want to rock a super ashy/purple tone). If you are just about to trial purple shampoos then I would put this at the top of your list.
If you’re anything like me, you will understand how much I appreciate the Lee Stafford signature smell… it’s just too good. It actually reminds me of the Thierry Mugler -Angel perfume. This purple shampoo is for daily use, the pigment is not too strong and definitely does not have the power to make your hair purple. It is marketed as an everyday product, and that is exactly how I use it. This shampoo is extremely moisturising and nourishing and will work to maintain your blonde hair.
This product is a toning shampoo, and should therefore only really be used once a week. I tend to alternate between this and the Lee Stafford – Everyday Blondes Shampoo, as I believe they work in harmony with one another. When using this shampoo I tend to leave the product on for around 5 minutes to get to work, however, if you are trying to achieve a purple or silver-tone then I would probably leave it on for around 10-15 minutes. As the pigments in this shampoo are blue, it means that you can create ‘ice white’ tones quite easily. Again, the smell of this product is great.
I find that this shampoo is more of an everyday shampoo, buy that I mean that this shampoo will not make your hair any lighter or brighter because the pigment is not that strong. However, this product will maintain the blonde and keep the brassiness away. This shampoo is great for daily maintenance of your blonde tresses, but if you are looking to get brighter or even ashy coloured hair then you will need something stronger. I switch between this shampoo and the Lee Stafford – Everyday Blondes to maintain the colour. The ‘Plex’ technology within this shampoo is supposed to reduce breakages – I would say that this is true. When using this product my hair feels revived and healthy.
This product is the most expensive out of my purple shampoo collection, and this is reflected in the quality. This shampoo is extremely pigmented, I’m talking stained hands and splashes of purple in your grout (sorry mum), but overall a fantastic product to really lighten your hair. As this product is super strong, it is advised that you do wear gloves when applying, and you should only really be leaving it to work for 3-5 minutes depending on your desired shade. I find this shampoo does not dry out my hair and leaves it touchably soft and shiny. I tend to use this product when my hair needs a boost of blonde.
*I am a www.superdrug.com and a www.lookfantastic.com affiliate. In this post I have, included an affiliate link for a product from the www.superdrug.com, and the www.lookfantastic.com website. I may promote other products by including them in my content or reviewing them (through links or widgets) and where a post contains affiliate links this is always disclosed, so that you are made aware. I do shop with www.superdrug.com personally, and I enjoy being an affilite of the brand.